- Well-liked rapper Eminem shot a promo for Crypto.com.
- The advert will premiere throughout the Lakers-Nuggets playoff sport at Crypto.com Enviornment.
- Eminem's put up included “#FFTB,” which stands for “fortune favors the daring.”
After the implosion of the digital asset buying and selling platform FTX, the promotion of cryptocurrencies for profitable trades has change into much less widespread. Nonetheless, there appears to be a resurgence in cryptocurrency sponsorship as widespread rapper Eminem now lends his voice to an advert for Crypto.com.
IN put up on X, the rapper shared an advert with him narrating over a video of a fighter getting ready for a struggle. The advert, which is able to premiere throughout the Lakers-Nuggets playoff sport on the Crypto.com Enviornment in Los Angeles, can even be proven throughout upcoming sporting occasions such because the Components 1 Miami Grand Prix and a UFC struggle.
Eminem's put up included the tagline “#FFTB,” which stands for “fortune favors the daring,” the crypto alternate's motto. Crypto.com has a monitor document of attracting A-list partnerships. Beforehand, actor Matt Damon appeared in a Crypto.com advert with the identical tagline, and was even the topic of an episodic joke within the animated present South Park following the autumn of FTX in 2022.
The alternate additionally partnered with Paris Saint-Germain soccer membership and bought the naming rights to the Staples Middle, now often called the Crypto.com Enviornment, in a 20-year deal price $700 million.
Crypto.com CMO Steven Kalifowitz mentioned, “Crypto.com has change into one of the acknowledged world manufacturers by way of partnerships with iconic folks, locations and occasions,” including that the most recent advert “reiterates our deep beliefs about our business and neighborhood constructing it responsibly .”
Whereas the partnership with Eminem garnered consideration, some customers on X expressed disapproval. One particular person he tweeted“L for re-promoting cryptocurrencies” whereas one other he added“We don't promote cryptocurrencies and nfl. You don't know the way sick you make me.”
Disclaimer: The data offered on this article is for informational and academic functions solely. This text doesn’t represent monetary recommendation or recommendation of any form. Coin Version shall not be answerable for any losses incurred on account of the usage of mentioned content material, services or products. Readers are suggested to train warning earlier than taking any motion associated to the Firm.
