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Xeleb, an internet voting and score platform for international expertise competitions, has launched by means of an unique partnership with worldwide magnificence pageant Miss Attraction. From international magnificence pageants to singing and modeling competitions, Xeleb makes use of decentralization and digital property to reward fan participation and empower viewers interplay.
Xeleb was launched with a mission to extend and monetize fan and viewer engagement in these competitions. The worldwide viewers for expertise competitions is big, as evidenced by the whole of 243 million engagements for Miss Universe 2024 dwell on Telemundo(1) and 163 million viewers for the Eurovision Music Contest 2024(2). Xeleb leverages this distinctive engagement potential by creating an ecosystem the place followers can vote, charge and earn rewards by means of a decentralized platform powered by blockchain know-how.
This yr's Miss Attraction International Ultimate will likely be held on December 21 in Ho Chi Minh Metropolis, Vietnam, and can function contestants from 38 nations.
Xeleb developed misscharm.io because the official digital hub for Miss Attraction followers. Followers have entry to 2 progressive options:
- Telegram Sport Powered by TON: Followers can vote and choose contestants and get rewards in return.
- Miss Attraction MEME Cash: Followers can buy distinctive MEME Cash issued by contestants to straight help their favourite magnificence queens. A portion of any income from these cash will profit charities chosen by the respective contestants.
Miss Attraction's advisory workforce contains key gamers from international franchises equivalent to Miss World, Miss Universe, Elite Fashions and Ford Fashions. They’re joined by specialists in regulated international crypto platforms and token courting methods on main exchanges. CEO Paul Vinciano, former proprietor of Elite Fashions Vietnam and Miss Vietnam, and his workforce additionally run one in every of Vietnam's main crypto know-how growth corporations.
Paul Vinciano, CEO of Xeleb, stated: “Xeleb is ready to revolutionize fan and viewers engagement in international expertise competitions by means of our blockchain-based voting and score platform. By integrating decentralization and digital property, we’re creating an ecosystem that not solely enhances interactivity, but additionally empowers followers to play an energetic position within the success of their favourite contestants.”
Xeleb's launch is backed by strategic seed funding from tech investor Calvin Cheng, a former Singaporean MP and present Honorary Consul of Serbia in Singapore. Calvin was additionally the top of Elite Fashions Asia and owned the franchise for Ford Supermodel of the World Singapore, Malaysia and China. He’s additionally at the moment the chairman and founding father of Paymonade, one in every of Europe's largest digital asset and on-off ramps, which counts Binance as a serious shopper. He’s additionally the founding father of AEUR, one of many world's largest listed stablecoins backed by the euro.
Together with this launch, Xeleb is happy to announce the completion of a giant funding spherical led by HashKey Capital. Different notable buyers embrace Amber Group, MEXC Ventures, Foresight Ventures and Mirana Ventures. Particularly, MEXC Ventures is the funding arm of MEXC Crypto Alternate, Foresight Ventures represents the funding division of Bitget, and Mirana Ventures serves because the funding arm of Bybit.
“The workforce combines world-class observe data in each leisure and digital property. It’s an honor to put money into Xeleb alongside crypto funding titans equivalent to HashKey, Amber, Mirana, Foresight and MEXC,” stated Calvin Cheng.
Wanting forward, Xeleb is planning a token era occasion (TGE) in Q1 2025, with listings already secured on the world's prime 5 crypto exchanges.
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About Xeleb
Xeleb (xeleb.io) is a number one on-line voting and score platform designed to revolutionize international expertise competitions utilizing blockchain know-how. Launched in partnership with Miss Attraction on misscharm.io, Xeleb permits followers to interact extra deeply with their favourite pageants whereas incomes rewards.
Xeleb is backed by an skilled workforce of trade specialists, together with veterans from international magnificence franchises and controlled crypto platforms. Strategic investments from trade leaders equivalent to HashKey Capital, Amber Group and Calvin Cheng have additional cemented Xeleb's place as a pioneer on the intersection of leisure and blockchain.
About Miss Attraction
Miss Attraction 2024 is a world magnificence pageant whose goal is to seek out probably the most distinctive feminine representatives from completely different nations all over the world, to understand their magnificence, tradition and schooling. The judging standards for the pageant will embrace magnificence, determine, mind, in addition to the flexibility to interact the viewers with enchantment.
For media inquiries and interview requests, please contact:
Lee Ke Wei (Monetary PR)
(T) 6438-2990
(E) (e-mail protected)
