- JustGiving now accepts over 60 cryptocurrencies that individuals can donate with
- 94% of cryptocurrency customers are Millennials and Era Z
- Over the previous 5 years, greater than $2 billion has been donated to charitable causes
UK-based fundraising platform JustGiving has partnered with The Giving Block, a digital asset firm, to start accepting cryptocurrency donations.
JustGiving now permits customers to donate in additional than 60 cryptocurrencies, together with Bitcoin, Ethereum, Tether and Doge, in keeping with a report by UK Fundraising. The transfer comes because the crypto market is experiencing a surge in worth, with Bitcoin hitting a brand new all-time excessive of over $94,000 on CoinMarketCap yesterday.
Based on the JustGiving web site, the fundraising platform has raised $7.2bn (£6bn) over the previous 24 years and is trusted by hundreds of charities around the globe, together with the Alzheimer's Society, British Coronary heart Basis, Macmillan Most cancers Help and Thoughts.
Pascale Harvie, President and CEO of JustGiving, stated:
“Using cryptocurrencies has exploded in recent times, and our determination to allow cryptocurrency donations is the newest demonstration of our dedication to progressive innovation.”
Leveraging a tech-savvy demographic can be key. Based on JustGiving, 94% of cryptocurrency customers are Millennials and Gen Z.
Alex Wilson, co-founder of The Giving Block, stated “charities must faucet into this new donor demographic,” including:
“580 million individuals are actually utilizing cryptocurrencies worldwide and the market is value nearly $3 trillion. Our objective is to make accepting cryptocurrency donations as simple as accepting some other on-line donation.”
In The Giving Block's 2024 annual report, it stated greater than $2 billion has been given to charity over the previous 5 years.
