Miami, Florida, November 13, 2024, Chainwire
Valhalla, Floki's Blockchain PlayToEarn Massively Multiplayer On-line Function-Taking part in Sport (MMORPG) is proud to announce a partnership within the United Arab Emirates (UAE).
On November 13, Valhalla unveiled a partnership with Dubai's Mall of the Emirates, marking a milestone in its world attain.
The partnership will see the Valhalla model prominently displayed on 93 screens within the mall through the four-week marketing campaign, which is able to run from November fifteenth to December twelfth.
Situated within the coronary heart of Dubai, Mall of the Emirates is among the world's most prestigious buying locations. Since opening in 2005, it has grow to be an iconic landmark, attracting thousands and thousands of holiday makers yearly. Round 111,500 folks go to the mall day by day, making it a major location for Valhalla's marketing campaign to achieve a various and worldwide viewers.
The mall's strategic location on Sheikh Zayed Street, a premier space in Dubai, mixed with its numerous customer base, affords Valhalla the chance to have interaction native and worldwide audiences.
The 255,489 sq. meter multi-level mall boasts over 630 retail shops, 80 luxurious shops and 250 flagship shops. It additionally options a few of Dubai's hottest points of interest, together with Ski Dubai Indoor Ski Resort, Magic Planet Leisure Middle and VOX Cinemas. The mall's eating choices, with greater than 100 eating places and cafes, additional improve its enchantment as a prime vacation spot for residents and vacationers alike.
Marketing campaign goal
Valhalla is strengthening its presence within the UAE, a key marketplace for cryptocurrency adoption.
Regardless of its smaller inhabitants, the UAE is the third largest crypto financial system within the MENA area, with $34 billion in crypto transactions recorded between July 2023 and June 2024. This represents a formidable 42% year-on-year development, far outstripping the MENA common of 11.73%, in accordance with Chainalysis.
Dubai's speedy growth right into a crypto hub has been fueled by initiatives such because the Dubai Worldwide Monetary Middle (DIFC) and the Digital Asset Regulatory Authority (VARA), which provide cryptocurrency-friendly regulatory frameworks. This attracted main gamers and startups and cemented Dubai's place as a worldwide chief in cryptocurrency.
The Valhalla marketing campaign on the Mall of the Emirates coincides completely with this second. By showcasing its model in one of many busiest and most iconic places in Dubai, Floki goals to boost consciousness and embrace its ecosystem.
The marketing campaign follows Floki's latest four-week advertising and marketing initiative at WAFI Mall in Dubai, which runs from November 8 to December 5, that includes its model throughout 18 digital screens. Collectively, these efforts are a part of Floki's bigger technique to dominate Dubai's crypto scene.
About Valhalla
Valhalla is a blockchain-based MMORPG impressed by Norse mythology that provides gamers the chance to find, tame, and battle creatures known as Veras. The sport contains a player-driven financial system and a hexagonal battlefield designed for dynamic fight. Customers can study extra at Valhalla.recreation.
About Floki
Floki is the folks's cryptocurrency and utility token of the Floki Ecosystem. Targeted on utility, neighborhood, philanthropy and strategic advertising and marketing, Floki is working to grow to be the world's most acknowledged and used cryptocurrency. With greater than 490,000 holders worldwide, Floki has already constructed a powerful model place. Customers can study extra at floki.com.
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