- com cooperates with UEFA and turns into the primary sponsor of the crypto platform.
- The partnership goals to advertise the adoption of mainstream cryptocurrencies, particularly in Europe.
- com's consumer base has surpassed 100 million, pushed by its sports activities engagement technique.
In a landmark transfer for the cryptocurrency trade, Crypto.com has develop into the primary digital asset platform to safe an unique multi-year partnership with the UEFA Champions League.
The partnership, which was introduced on August 14, marks a major milestone for the trade and positions it because the official world sponsor of one of the prestigious sports activities leagues on this planet.
Steven Kalifowitz, Chief Advertising and marketing Officer of Crypto.com, emphasised the transformational potential of this collaboration. “We now have efficiently constructed the Crypto.com model and group by creating modern and groundbreaking moments and occasions in a manner that others haven’t been in a position to replicate,” mentioned Kalifowitz.
He emphasised that connecting with energetic sports activities followers world wide was instrumental in increasing the platform's consumer base to greater than 100 million, underscoring the symbiotic relationship between sports activities and cryptocurrency adoption.
Accelerating cryptocurrency adoption in Europe
The partnership is poised to speed up the mainstream adoption of cryptocurrencies, particularly in Europe, the place Crypto.com has already established itself as a key participant.
Europe is the platform's second largest market and the alliance with UEFA is anticipated to additional increase its development within the area.
Kalifowitz expressed his perception that the large attain of UEFA, which engages greater than 3 billion followers worldwide, would considerably contribute to the broader adoption of digital currencies.
As Crypto.com continues to push the boundaries of integrating cryptocurrencies into mainstream tradition, this partnership with UEFA represents a strategic effort to carry cryptocurrencies to the forefront of worldwide consciousness.
