Palo Alto, United States, June 20, 2024, Chainwire
The multi-year settlement combines Aptos' blockchain know-how and Web3 onboarding steerage supplied by Aptos Labs with NBCUniversal's globally acknowledged media and leisure manufacturers.
Aptos Labs at present introduced a long-term strategic improvement settlement with NBCUniversal to revolutionize fan experiences, loyalty and gaming by blockchain and Web3 know-how.
The deal will discover the mixing of accessible blockchain know-how and Web3 with NBCUniversal properties, connecting fandoms with the content material they love.
“Our aim is to ship cutting-edge Web blockchain merchandise and options to the market,” mentioned Mo Shaikh, co-founder and CEO of Aptos Labs. “We look ahead to working with NBCUniversal and utilizing the Aptos blockchain to discover deepening relationships with followers and delivering distinctive leisure experiences.”
“In the present day's media and leisure panorama is altering quickly, with fan experiences and preferences driving far higher adjustments than in earlier eras,” mentioned Greg Reed, vp of Expertise Partnerships at Common Photos. “Our multi-year partnership with Aptos Labs will assist us deepen our relationship with followers to create and ship extra of the media and leisure experiences our audiences crave.”
Aptos will increase on earlier NBCUniversal initiatives that cultivated fan engagement utilizing Web3 and blockchain applied sciences, together with digital scavenger hunts at Halloween Horror Nights at Common Studios Hollywood and Common Orlando Resort. Common Photos has additionally launched a number of blockchain-enabled gaming experiences to advertise their theatrical launch. This partnership will additional discover the potential of Web3 in supporting linked digital experiences throughout NBCUniversal platforms.
About Aptos Labs
Co-founded by Mo Shaikh and Avery Ching, Aptos Labs is devoted to constructing higher networking instruments and seamless usability to deliver the advantages of decentralization to the lots. Aptos Labs, which has now raised greater than $400 million, is backed by prime buyers together with a16z, Bounce Crypto, Binance Labs, Dragonfly, PayPal (NASDAQ:) Ventures, Andreessen Horowitz and Franklin Templeton Investments. Extra info: https://aptoslabs.com/
In regards to the Aptos community
Aptos is a subsequent era layer 1 blockchain. Aptos' breakthrough know-how and programming language, Transfer, is designed to evolve, enhance efficiency and strengthen consumer safety. Customers can go to https://www.aptosfoundation.org for extra details about the Aptos blockchain.
ContactCommunication guideBrian PrincipatoAptos Labsbrian@hirschleatherwood.com
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