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Nexo unveils strategic rebrand as main digital asset wealth platform

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Vilnius, Lithuania, October 31, 2024, Chainwire

Nexo is redefining its progressive options for long-term digital wealth constructing with 24/7 superior shopper care on Bitcoin Whitepaper Day.

Nexo, a number one digital asset establishment, at present introduced its main redesign and platform redesign, marking its evolution from a pioneer in cryptocurrency lending to the primary complete and compliant digital asset wealth platform. The transfer, revealed on Bitcoin Whitepaper Day, displays Nexo's development and broader strategic imaginative and prescient to allow forward-thinking traders to develop, defend and leverage their wealth.

After 20 months of shopper analysis amongst 5,000 customers in 23 international locations, the redesigned Nexo platform – with a brand new brand, web site and improved consumer interface – responds to the rising demand for classy but versatile digital asset options. This improvement aligns with the wants of those that acknowledge the ability of cryptocurrencies to create long-term worth as Nexo continues its mission to drive the following technology of wealth.

Nexo evolves with the maturing crypto setting

“Our 'Wealth Ahead' philosophy positions us as the primary main crypto firm to make a strategic transfer in direction of a complete digital asset wealth platform. We’re targeted on offering unbiased, savvy traders with smarter and extra versatile methods to develop and entry their wealth within the digital asset area,” stated Kosta Kantchev, Co-Founder and Govt Chairman of Nexo.

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The digital asset panorama has quickly developed from a distinct segment to a transformative drive within the monetary sector, underscoring the approval of Bitcoin spot ETFs. This dynamic is mirrored within the rising curiosity in digital belongings: 65% of institutional traders are able to enter the market, whereas 72% of retail traders see digital belongings as important to constructing wealth.

Nexo has been on the forefront of this improvement. Due to its sturdy enterprise mannequin and various choices, Nexo has received the belief of retail and institutional traders in additional than 200 jurisdictions. Its spectacular monitor document – greater than $320 billion in processed transactions, 8 billion issued cryptocurrencies and $945 million in curiosity paid – solidifies its new course: shaping the following technology of wealth.

A brand new search for a brand new period

Nexo's new model and visible identification replicate its mature and targeted course, specifically “Managing the Subsequent Era of Wealth” – in keeping with the demanding nature of cryptocurrency holders.

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The improved identification integrates motion and precision, symbolizing Nexo's dedication to shopper prosperity and progressive options. Two key ideas are central to the upward dealing with brand sample: human resilience – represented by a spiral – nods to the endurance and adaptableness of 1's personal human DNA and exponential development – captured by mathematically exact diagonals – reveals the limitless potentialities of digital belongings.

Impressed by the fashionable, energetic way of life of Nexo shoppers, the brand new identification combines gentle grays and beiges with energetic greens to seize at present's alternatives. Flowing patterns and exact parts convey each flexibility and safety, resonating with Nexo's clientele who demand innovation and reliability in managing their wealth.

“Our new visible identification displays Nexo's evolution into a classy digital asset wealth platform,” stated Elitsa Taskova, Nexo's CPO. “Going ahead, we're targeted on hyper-personalized, white-glove providers that supply autonomy and suppleness inside an intuitive product suite with the instruments and experience that can assist you thrive. As digital belongings merge with conventional investments, Nexo is able to information you and ship compelling alternatives for development and long-term worth.”

Platform improvement: a equipment for the forward-thinking investor

After 20 months of shopper analysis, Nexo's survey of 5,000 customers in 23 international locations revealed that 67.9% of excessive web value people see digital belongings as a long-term wealth resolution, whereas 69% of Bitcoin holders see them as a everlasting retailer of worth. . This displays a big shift in how refined traders method wealth, more and more favoring digital instruments and a seamless omnichannel ecosystem for twenty-four/7 entry.

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The Nexo 360° product set completely meets these necessities and affords:

  • Financial savings development: Versatile and stuck earnings choices together with Twin Funding can be found 24/7 on all units.
  • Superior Crypto Instruments: crypto-backed credit score strains, 1,500 market pairs, crypto futures, value goal swaps and superior analytics allow various development alternatives.
  • World method: liquidity and hassle-free spending choices guaranteeing entry to funds via the Nexo card.

As well as, the Nexo platform empowers its clientele with tiered loyalty rewards and bespoke providers for prime web value shoppers with 24/7 shopper care groups.

Wanting forward, Nexo is growing its digital asset wealth toolkit with a powerful deal with compliance and safety techniques constructed for long-term stability. The corporate continues to pursue strategic partnerships and worldwide growth, cementing its place because the world's main digital asset wealth platform.

For extra data on Nexo's “Wealth Ahead” technique, go to https://nexo.com/model.

About Nexo

Nexo is a number one digital asset wealth platform that allows shoppers to develop, handle and retailer their cryptocurrencies. Our mission is to assist the following technology of wealth by prioritizing shopper prosperity and delivering tailor-made options to construct long-term worth, supported by 24/7 shopper care.

Since 2018, Nexo has offered unparalleled alternatives to forward-thinking shoppers in over 200 jurisdictions. Our all-in-one platform combines cutting-edge know-how with a client-centric method, providing excessive returns on versatile and stuck financial savings, crypto-backed loans, superior buying and selling instruments and liquidity options via the primary crypto debit/bank card. . With deep trade experience, a sustainable enterprise mannequin, sturdy infrastructure, safety and world licensing, Nexo drives innovation and long-term prosperity.

Official website: nexo.com

Observe: Some services will not be obtainable to residents or residents of sure jurisdictions, together with the place restrictions might apply.

Contact

Nexo Communications Workforce
Nexo
(e mail protected)

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