1inch and Bruce Lee Household work collectively to advertise Web3 and DeFi

• 1inch companions with Bruce Lee Household Firm to help DeFi and Web3 adoption.
  
• The brand new marketing campaign “Take Crypto SeriouslyLee” goals to reshape the notion of cryptocurrency.
  
• The collaboration celebrates Bruce Lee's values ​​of innovation and resilience whereas supporting a future-oriented monetary system.
  

DeFi platform 1inch has introduced a long-term partnership with the Bruce Lee Household Firm to advertise decentralized finance and Web3 applied sciences.

The partnership with the tagline “Take Crypto Significantly Lee” goals to vary folks's view of cryptocurrency and current it because the monetary system of the longer term.

Impressed by Bruce Lee

Since its inception, 1inch has drawn inspiration from the legendary Bruce Lee, whose iconic “one-inch punch” formed the venture's id. Co-founder Sergej Kunz expressed his admiration for Lee, stating:

“Bruce Lee has impressed me since I used to be a child, once I first began doing martial arts. Our venture was named after Bruce Lee's iconic punch. 1inch has all the time embodied its values ​​of integrity, resilience and a critical method to each endeavor.”

This partnership displays Lee's affect in popularizing martial arts by way of his movies within the Seventies, as 1inch and the Bruce Lee Household Firm goal to demystify DeFi and Web3 and make them accessible to a wider viewers. Bruce Lee's daughter Shannon Lee shared her pleasure:

“All of us worth the significance of innovation and velocity, in addition to enjoyable and creativity. It was superb to convey the 'Take Crypto SeriousLee' marketing campaign to fruition.”

To kick off the collaboration, 1inch launched a video on its social media channels encouraging customers to discover DeFi.

Notably, 1inch has been on the forefront of the DeFi revolution by offering probably the most satisfying cryptocurrency buying and selling expertise. The platform presents low-cost token swaps, a safe crypto pockets, and a toolkit to simplify DeFi for customers of all ranges.

Based by Shannon Lee, the Bruce Lee Household Firm is devoted to preserving and sharing the artwork and philosophy of Bruce Lee, inspiring private development and individuality all over the world. By modern experiences, the corporate preserves Lee's legacy for contemporary audiences.